About the ASISA Foundation

The ASISA Foundation is a non-profit initiative of the savings and investment industry, delivering effective and objective financial literacy, micro-enterprise development and retirement fund trustee education programmes to South Africa's most vulnerable groups through programmes which focus on making a real, measurable difference in people's lives.

  • Ruth Benjamin-Swales, Chief Executive Officer of the ASISA Foundation
    The ASISA Foundation has, through enabling legislation and optimal structuring, grown from a concept into an extremely powerful vehicle for facilitating change in the lives of ordinary people.
    ~ Ruth Benjamin-Swales, ASISA Foundation CEO

Our vision, mission, values and approach

The ASISA Foundation envisions a financially capable and inclusive South Africa, particularly for the most vulnerable, by delivering impactful financial education initiatives with passion and excellence.

Read More : Our vision, mission, values and approach
A Build Up participant at work in a workshop

Governance and how we are structured

The ASISA Foundation is committed to maintaining the highest standards of governance and compliance structures, ensuring transparency, accountability, and ethical leadership in all initiatives. Our governance framework is designed to oversee the effective management of our programmes, with a focus on delivering sustainable impact through financial literacy.

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A member of the Foundation team at an event

Our team & values

We have a core team who work in close collaboration with external partners to conceptualise, grow and execute the ASISA Foundation's various consumer financial education programmes.

Read More : Our team & values
The Foundation team with programme partners

Latest Impact News

Here, we share updates on the impact of our programmes, inspiring success stories, funder insights, and new developments. From empowering participants to advancing financial literacy, this is where we share our latest milestones in making a difference across South Africa.

Why you should support our programmes

At the ASISA Foundation, our programmes are designed to create meaningful socio-economic impact. Here are the key reasons to consider partnering with us:

  • Programme participants at a WageWise workshop

    Addressing critical socio-economic needs

    Our programmes tackle income generation, economic participation, unemployment, and poverty reduction, enabling funders to showcase significant outcomes.

  • An L+EARN participant

    Aligning with national and global priorities

    We support South Africa's National Development Plan (NDP) and contribute to the United Nations Sustainable Development Goals (SDGs).

  • A speaker at a FLAME programme event

    Immediate B-BBEE benefits

    Contributions to our programmes qualify funders for either CFE or SED points under the Financial Sector Codes (FSC) immediately upon contribution.

  • A programme graduate

    Proven positive impact

    Independent monitoring and evaluation over the past decade demonstrate that participants continue to apply their learning long after completing the courses.

Our implementing partners, collaborators & funders

The remarkable progress we've made at the ASISA Foundation is a direct result of the unwavering annual contributions from our ASISA members, along with the generous support of several non-members. We are deeply grateful for their enduring commitment

View All partners, collaborators and funders
  • The ASISA Foundation is completely committed. They live and breathe consumer financial education.
    ~ Coco Cachalla, CEO Grounded Media, ASISA Foundation Implementing Partner
  • Financial education changes what a family can plan for, and what a child can expect.
    ~ ASISA Foundation
Guests arriving at an ASISA Foundation stakeholder event

How you can help us make a lasting impact

Are you ready to partner with us in empowering the most vulnerable members of society to thrive on their financial journey? By joining our efforts, you will help extend sustainable financial knowledge and skills to more individuals, transforming not only their lives but also the communities they call home. Together, we can contribute to alleviating poverty and fostering economic inclusion.

Find out more : How you can help us make a lasting impact

How We Make a Difference

We focus on empowering the most vulnerable through financial education to ensure they are not excluded from economic participation and to help break the cycle of generational poverty. The impact we make extends to the lives of ordinary South Africans, their families and communities, creating a ripple effect that strengthens the fabric of society.

Delivering infinite impact together

As part of the ASISA family, we are supported by ASISA members who provide the support, collaboration and primary funding needed to deliver our financial education programmes. In turn, we enhance ASISA's overall brand by building trust in the financial services industry and making a tangible difference in the lives of everyday South Africans.

Our Financial Education Initiatives

  • Build Up

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    Read More : Build Up
  • FLAME

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    Read More : FLAME
  • RFTE

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    Read More : RFTE
  • LEAGO

    The ASISA Foundation LEAGO programme supports underserved South African students in the scarce-skills fields of actuarial science and information and communications technology, so that they can complete their studies and enter the professions that need them.

    Read More : LEAGO

For over 10 years, we've significantly exceeded the minimum reach targets in terms of participant demographics and location

Black South African ≥85% Required
96%
Black Women ≥40% Required
59%
Black Youth
45%
Rural Reach >25% Required
65%

We empower vulnerable communities through free, unbiased financial education, fostering economic inclusion and breaking generational poverty.